New Account win for bluesky

UK based Cooper B-Line, a division of $6.5 billion global electrical components and tools giant Cooper Industries, joins the bluesky portfolio this month. The business was won via a formal pitch including the incumbent agency of 5 years.

The business-to-business marketing of data cabinets and cable management is certainly a deviation from our mainstream activity of home life and leisure, but that represents a distinct advantage for Cooper B-Line. We will take a completely fresh look at the way they market themselves and inject new ideas and initiatives that will have a positive impact on their customers and their bottom line.

Chris Lawson, European Marketing Manager at Cooper B-Line is delighted with bluesky’s appointment,

“The bluesky team demonstrated such a client-focused approach and really seemed to understand our objectives without us having to explain very much at all. Their ‘can do’ attitude is a breath of fresh air and we’re all looking forward to seeing our marketing output step up a gear with bluesky as part of our team.”

Anticipated projects for Cooper B-Line include brochure work, direct mail, online and customer training programmes.