What’s in a name? Well, quite a lot actually, especially when it comes to launching a new retail kitchen brand across the US and Canada.


When US cabinetry manufacturer and supplier to the big box retailers, Magick Woods, wanted to launch a new kitchens range with an authentic, European feel, bluesky was the natural partner. As specialists in the kitchen market and with a good understanding of DIY retail on both sides of the pond, we were able to fast-track the project through name creation, brand identity design and production of B2B presentation tools, consumer website and in-store material in record time. 


We helped to position the ‘Hugo&Borg’ collection as a premium, European-inspired, contemporary range with a superior specification, that’s surprisingly well priced. Isn’t that what we all want in a kitchen?


Launch Website


  • Branding
  • Digital
  • Instore
  • Print

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