GARDENING RETAIL ON A MISSION
With circa 150 centres nationwide all varying in scale and footprint, creating a one-size-fits-all POS and promotions solution for the gardening campaign calendar was never going to be an option.
From tactical pricing point-of-sale to inspiring seasonal messaging, our in-store and multi-channel work brought sales-impact as well as consistency and efficiency to Wyevale’s sprawling retail estate. Introducing an effective design format and simplified ordering system for external signage streamlined the new centre opening process and ensured 100% brand alignment wherever the location.
With individually branded in-centre cafes, restaurants and children’s play areas, own-label product ranges and a portfolio of concessions appealing to hardy gardeners and beginners alike, there’s never a dull moment!
Disciplines
- Advertising
- Digital
"Retail is nothing if not fast-moving and bluesky always manages to respond to our needs however fast and furious they may be. The team completely understands our brand and can both react to incoming briefs but also foresee situations and plan accordingly."
Rex Graham
Marketing Controller
