STANDING OUT AS A BRAND
We learned early on with bunnyhomes, that ‘being bunny’ was actually a thing. It soon became a way of thinking with every brand decision and touchpoint. And why not?
With a name like bunnyhomes, to some extent the mould was already set. Who calls themselves bunnyhomes when setting up a property development company, apart from Mr or Mrs Bunny? Well that’s exactly what this extremely entrepreneurial team of individuals did — and there wasn’t a member of the Bunny family anywhere to be seen.
In an industry with more than its fair share of grey-suited corporate types, where there’s lots of talk about dull things like stamp duty and mortgages, bunnyhomes is all about spreading joy. Buying or renting a home is an important, serious decision but it’s also usually one of the happiest times of our lives too. We’ve worked with the team to present the brand’s character through everything they do — at every touchpoint both online and offline. You’re left with little doubt that this company is an expert in its field, building the highest quality homes in the best South West locations, but its got a personality and warmth too. From the onsite hoardings to the in-depth website, local advertising, site-specific literature packs and even the bunny lounge (marketing suite), all deliver joyful bursts of flowers, happy colours and a warm, friendly copy tone that together set the scene for what to expect when you buy a bunnyhome. It’s about attention to detail, which has always been a favourite bluesky strongpoint.
Each new development across Cornwall and Devon has its own identity within a strong central brand theme. Foxglove Lane has recently launched in Fremington, soon to be followed by Clover Pastures at Carbis Bay. Then watch this space for The Watchmakers at Bodmin, The Landings at Teignmouth, Bluebell Woods at Crediton and Blackberry Lane at Dawlish. We’d better hop to it!