What’s in a name? Well, quite a lot actually, especially when it comes to launching a new retail kitchen brand in Canada.


When a global kitchen cabinetry manufacturer wanted to launch a new kitchens range with an authentic, European feel, bluesky was the natural partner. As specialists in the kitchen market and with a good understanding of DIY retail on both sides of the pond, we were able to fast-track the project through name creation, brand identity design and production of B2B presentation tools, consumer website and in-store material in record time.


We helped to position the ‘Hugo&Borg’ collection as a premium, European-inspired, contemporary range with a superior specification that’s surprisingly well priced. Isn’t that what we all want in a kitchen?


Launch Website


  • Branding
  • Digital
  • Instore
  • Print

"Donna and the bluesky team quickly understood the objective, rapidly made themselves knowledge experts with our unique product offering and provided a broad range of creative brand concepts ranging from safer ideas through to 'pushing the envelope' solutions. Their deep knowledge of the e-commerce space and trends allowed us to hone in on the most impactful brand, Hugo&Borg, for our end-user customer. A personalised, European-leaning direction communicated our contemporary positioning with a simple, yet compelling brand design. Well done!"

Penny Mauro

V.P. Sales & Marketing

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