ON THE BALL MARKETING
We’ve upped the game in retail marketing for Harlequins; arguably Rugby Union’s most stylish club.
Harlequins is a club full of colour both on pitch and off, giving us lots to work with creatively through their multi channels. From new kit launches through to end of season sales, our job is to continuously promote the brand and push retail sales for our favourite club. Their vibrant styling and fabulously photogenic players certainly make that task a lot easier for us creatively, especially during the highly frenzied retail hot-spots of Black Friday, Cyber Monday and Christmas.
Our integrated campaigns include men’s, women’s and kids’ ranges and are featured on pitch, in print and online using quins.co.uk, outdoor media, in-store point-of-sale, press and digital advertising as well as social media. The annual ‘Big Game’ event also gives us a great opportunity for vinyl wrapping mobile shops.
"Bluesky have been an incredible addition to the Club and the marketing team. They are always willing to help and regularly go above and beyond to meet extremely tight deadlines. Bluesky have been great in terms of quality of work they produce and the turn around.
We look forward to continuing to strengthen our relationship with them."