BIG IDEAS IN APPLIANCES
Our ‘home’ products heritage first brought Hotpoint to bluesky back in 2013. This household name in appliances needed our help to strengthen their creative marketing support for key customers.
With the big brands fighting for valuable shelf space in store, it’s often the big idea that wins the day in retail. From maximising ranging details to optimising packaging and capitalising on lucrative brand associations, we set about developing campaigns to make the most effective use of every square inch!
From big-box operators to high street electrical retailers our sales generating ideas were designed to educate and excite the consumer and encourage staff to sell.