A TRADITIONAL BRAND, REINVENTED
At bluesky we’re passionate about all forms of art, not least architecture. So when 100-year-old, iconic steel windows brand Crittall asked us to reinvigorate their online presence, we were genuinely excited!
Your 100th anniversary is no time to start resting on your laurels. Far from it — especially for Crittall, whose distinctive window design is enjoying a very timely revival, thank you. With their products re-engineered and re-purposed for modern-day industry requirements, their marketing comms needed to reflect the same progress.
And with a plethora of ‘me too’ companies trading off on the Crittall name, it was crucial to position them as the ‘original and best’ in steel windows. Website, literature, advertising and direct mail have all enjoyed a revamp.
"When thinking of building a new approach for this iconic brand, we needed partners to come on a voyage of discovery and change, not just web designers or marketers who didn’t quite get the bigger picture... bluesky did! They delivered not only the brief, but much more in terms of a platform for the future marketing collateral, standards for our customer journey and cultural feel for the business."