PUNCHY CREATIVE FOR RELAUNCH
A fresh new marketing approach was needed for worktop manufacturer Wilsonart, to catch the attention of their independent retail customers.
Working with a tight marketing budget and a non-existent product image library, bluesky were challenged to make an impact in the KBB industry for Wilsonart’s new worktop collections. Our creative and strategic solution not only overcame these obstacles, it pushed the boundaries in what has, until now, been a pretty conventional market. Inspired by home decor trends in soft furnishings, wallpaper and tiles, we created a series of striking patterns, individually developed to reflect the characteristics and properties of each product range.
The concept worked beautifully across the integrated marketing mix including brochures, point-of-sale, on-pack, direct mail, advertising and social media, establishing a strong identity for each worktop collection.
"We worked with the bluesky team for 5 years and I must say they are an absolute pleasure to work with. They’ve supported us on all types of creative projects big and small and always go over and above to meet the brief, even to very tight deadlines. They helped to transform our brand identity to differentiate us from our competitors and it goes without saying I would recommend them as a marketing partner to any business in need of some creative and marketing support."
Marketing Communications Manager