BIG NEWS IN SMALL APPLIANCES
IN A SECTOR DOMINATED BY BIG BRANDS, HOW DOES AN ENTREPRENEURIAL SMALL APPLIANCES BUSINESS BASED IN IRAQ TAKE ON THE WORLD?
news / Jun 22
They call in the big boys (and girls) of course. With a long-standing heritage in appliances retail marketing, and a firm understanding of what makes consumers tick, the bluesky team set about helping Modex to establish and build their brand.
Looking and behaving like a contender in this kind of market is more than half the battle. With the world awash with cheap, inferior, lookalike electrical products, it’s critical to gain the trust of consumers by at least looking and feeling like a quality brand from the start.
Naturally, names like Philips, KitchenAid, Hoover, Braun, DeLonghi, Tefal Russell Hobbs, Morphy Richards, Bosch and Babyliss are well known and have carved trusted reputations for themselves across a range of small appliances. From personal care products such as hair stylers and shavers to kitchen appliances like air fryers and juicers, and home products from vacuum cleaners to irons, the big brands have become synonymous with trusted quality.
But we all know that many of these products come from the same factories, regardless of brand, right? Shock, horror! With more and more consumers becoming aware of this, and with the internet and social media acting as the world’s levelling playing field, a lesser-known brand that does everything right with design, product, price and customer service can seriously make its mark.
Read more about what we did here.
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Here's a taster of some recent work for Iraq-based appliances brand Modex. From packaging and product graphics to r… more