Sep 18

Bluesky kick off 2nd season with Harlequins


Quins may not have finished as high up the table as they wanted last season, but their stylish kit and club merchandise flew off the shelves.

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news / Sep 18

It’s always a great feeling when a client renews a contract. It means you’re doing things right and making a difference to their everyday lives and their bottom line, which is what it’s all about. Having tackled the retail sales challenges head-on for the 17/18 season, we’ve been contracted to continue more of the same for the 18/19 season — that’s more social media creative content, on-pitch big screen graphics, in-store POS, online graphics, email campaigns and printed media. Bring it on — we’re game-ready!

The new season kit is stunning, again supplied by Harlequins partner adidas, it features innovative flash-activated, colour-reflective technology that flashes like a camera when exposed to vibrant light. The colour-reflective graphic execution has been re-developed by adidas rugby especially for the ground-breaking Harlequins kit.

This year’s design is inspired by Harlequin FC’s London roots, and more specifically the vibrancy of ‘London by night’. Staying true to the club’s DNA they’ve developed the colour-reflective technologies to contain the full spectrum of the club colours. Electric tones of blue, green and pink are indicative of the Capital city when the sun goes down. This is going to be great fun to work with this season.

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