bluesky kicks off new press campaign for La Manga Club
The Times was the springboard for the first of our new press ads for La Manga Club this week, with the launch of their ‘February breaks’ and ‘early booking’ campaigns.
news / Jan 11
Having used mainly specialist media last year, national press will play a role in 2011 plans to raise the profile of the renowned sport and leisure resort under their new look brand.
The new look, designed and developed by bluesky (see News 1st November 2010) is being implemented across all communications including online, direct mail and advertising.
The new ads are designed to connect with the audience more directly than before, building on the new ‘love life’ concept that will be rolled out throughout the year. More changes will be visible and tangible within the resort too.