With centres across the country, Adventure Fitness Camps aims to transform people’s lives with fun, outdoor training that encompasses exercise, nutrition, image and motivation. With a focus on creating lasting shifts, changing shape and losing inches, the Adventure Fitness Camps methods have been developed over the years of Daley’s and Kate’s own results-driven personal training practices.

Adventure Fitness Camps fits in perfectly with our ‘Home, Life, Leisure’ portfolio and there are some exciting cross-client synergies that could benefit all parties. The marketing mix is likely to include direct mail, promotions, advertising, merchandising and on-line activity.