Sep 10

bluesky works with Olympic heroes


Olympic heroes Daley Thompson and Kate Staples (also aka Zodiac from TV’s Gladiators) have chosen bluesky to help them promote their national fitness camps business, Adventure Fitness Camps.

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news / Sep 10

With centres across the country, Adventure Fitness Camps aims to transform people’s lives with fun, outdoor training that encompasses exercise, nutrition, image and motivation. With a focus on creating lasting shifts, changing shape and losing inches, the Adventure Fitness Camps methods have been developed over the years of Daley’s and Kate’s own results-driven personal training practices.

Adventure Fitness Camps fits in perfectly with our ‘Home, Life, Leisure’ portfolio and there are some exciting cross-client synergies that could benefit all parties. The marketing mix is likely to include direct mail, promotions, advertising, merchandising and on-line activity.

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