Dubai-based organic food brand gets a taste of bluesky.
United Arab Emirates organic food brand ‘Ripe’ picked bluesky to package and help launch a new range of health products and superfoods.
news / Aug 17
Having seen their business flourish through their well-established ‘Ripe Markets’ across Dubai and Abu Dhabi, selling fresh farm produce and wholefoods, the Ripe success story quickly developed into permanent farm shops and pop-ups too. With a strong local following, before long Ripe were sourcing under their own brand, and looking to market their own label ranges in their stores and further afield — both online and via other natural food retailers.
Having worked with bluesky previously in the UK on numerous brand and packaging projects, Communications Manager Kat Brown knew exactly who to Skype in her time of need. It was an extensive and ambitious new range launch to the tightest ever deadline. And so we became immersed in the super-nutritious world of the likes of Super Matcha and Cacao Nibs, from concept design through to full implementation of packaging artworks and retail sales comms. Dealing with multi-lingual (Arabic) pack content, rigorous UAE Municipality approval processes and non-English speaking printers was challenging at times but nothing we couldn’t handle to bring this project in on schedule!