Oct 17

Harlequins get retail savvy with bluesky.


Recommended for our retail experience, bluesky has been appointed to work with harlequins FC retail sales team for the 17/18 season.

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news / Oct 17

We helped get this season kicked off in style with a fresh new look at Harlequins’ retail marketing comms. Starting with the new kit launch designed and produced by Adidas, our work on the striking new Home, Away and Charity shirts went multi-channel — in-store, online and across their social media platforms, not forgetting the power of printed media on match days, email marketing and the big screen on pitch at the Twickenham Stoop.

Every new season brings with it a fresh collection of club-branded merchandise that Quins fans can’t wait to get their hands on, from clothing, hats, scarves and gloves to mugs, balls and even jewellery. Known for their eye-catching logo and colours, Harlequins’ brand palette certainly gives us lots of scope for creativity. And of course, the likes of Mike Brown, Rachel Buford and Marland Yarde as models makes promoting the clothing lines a dream. #COYQ.

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