Launching Suffolk’s hippest new venue
When long-standing client Finborough School built a state-of-the-art sports and performing arts facility in the heart of their stunning 60-acre grounds, we could see its potential as an amazing event venue immediately.
news / Jul 16
And so The Sky Room at Finborough Hall was born; Suffolk’s newest venue with a difference for weddings, celebrations and meetings. The proposition? A fusion of contrasts; a totally modern function space set against a backdrop of centuries of tradition.
Brought in to create and launch the brand, we felt the space needed an identity of its own that captured its uniqueness. With floor-to-ceiling glass such a key architectural feature of the building, we felt the ‘The Sky Room’ did this perfectly. But it would have been pure marketing madness not to capitalise on the heritage of the Hall itself both for local recognition and SEO online, so ‘Finborough Hall’ was established as the venue’s main title.
We crafted a logo that balanced the contemporary nature of the space with historic authenticity by combining a crisp, modern, sans serif font and a deliberately loose, hand-drawn sketch of the Hall. With specifically chosen colours to categorise weddings, celebrations and meetings, we designed and built a compact, responsive website, designed a suite of complementary marketing tools to promote the venue and set it up on social media. You can see the website here.
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Although we tend to choose colours naturally in our design work, there's always a theory behind it, as shown in the… https://twitter.com/i/web/status/1107974952131706880