MDC goes to Iceland!
Long-standing client and frozen food specialist MDC Foods have been chosen to supply frozen fruit to giant Iceland in a bid to broaden their offer.
news / Nov 14
Turning to bluesky to create eye-catching packaging that would highlight the versatility of the products, the result has been a resounding, mouthwatering success!
Taking our lead from the ingredients in each pack – either a single fruit or a combination – we created the front of pack to highlight the many, suggested uses for the products using a ‘stream of consciousness’ style. The back of pack features all nutritional and essential information whilst also introducing the buyer to a recipe example.
With frozen fruit being hailed as the new fresh in terms of retaining nutrients, we’re really pleased to have helped MDC Foods introduce these cake baking jam making breakfast topping smoothie blending pie baking pastry filling juicylicious products into Iceland.
For packaging projects that you can be proud of call Miranda on 01449 765720 or email email@example.com.