When recruitment specialists Merston Peters chose bluesky to help them do just that, we went right back to basics and uncovered the true personalities of the people behind their brand. Having been established in the world of high-end agricultural recruitment for 28 years, we discovered that the owners Martin and Shaun were as well reputed in their tight-knit industry as the company itself. Renowned for their dapper style, in-depth market knowledge and sense of humour, we set out to reflect all of these attributes in their website design and functionality.

With so many of us now browsing sites on tablets and smart phones, it was also crucial to design the site as ‘responsive’ to deliver optimum viewing and the very best user experience whatever the device. And for a company whose business is all about people, we felt it was important to capture the essence of Martin’s and Shaun’s personalities on video – great for SEO too.

At first, Martin and Shaun were a little reticent about getting in front of the camera, “We’d never imagined ourselves as movie stars but when we started to talk about alternative script ideas that reflected our personalities it sounded like fun, so we agreed to go for it! The bluesky team have done a fantastic job in creating a website that’s perfectly in character with the company and differentiates us from our competition – we’re extremely proud of it.”

As well as looking and working differently to conventional recruitment websites, it’s also packed with unique features such as easy-reference, iconised industry/role categorisation, an interactive registration process and lots of useful resources for both clients and candidates alike. Launched with an efficient yet highly effective SEO package of services including Adwords, remarketing ads and linkbuilding, the Merston Peters website is seeing a healthy flow of traffic and conversions.

To talk about your next digital project call Donna on 01449 765720 or email donna@blueskycreativemarketing.com.