Retail expert joins the bluesky team
With a client portfolio entrenched in home, life and leisure products and services, the addition of Mandy Errington to the team is a perfect fit - and perfect timing too!
news / Sep 11
Mandy joins us as Senior Campaign Manager following over ten years with the East of England Co-op. For six years she was head of marketing and responsible for the regional retailer’s strategic marketing direction (including the recent ‘Love your Co-op’ TV and advertising campaign).
As well as the above-the-line activity, Mandy was mainly responsible for developing the East of England Co-op’s brand identity. Her role also involved overseeing the implementation of all multi-channel projects for the varied spectrum of Co-op businesses including; supermarkets and food stores, opticians, pharmacies, travel branches, funeral services and the Society’s events and conference centre – Wherstead Park.
As with many of our blueskyers who have crossed the client/agency fence, Mandy’s first-hand, client-side pedigree is a great asset and she’s keen to get her teeth into some exciting new projects;
“It’s great to be back in the agency world and part of a team that’s so in tune with their clients’ commercial needs and day-to-day demands – as well as being wonderfully creative. I’m really impressed too with everyone’s fastidious attention to detail, commitment to the job and the fast turnarounds.”
Having spent time as a designer before her Co-op days, Mandy’s strategic skills are backed up by a well-rounded and long-standing appreciation of both the creative and production aspects of the business.
Mandy will become involved with existing bluesky clients as well as developing new opportunities with those that can benefit from her specific FMCG, consumer and local marketing knowledge.
To contact Mandy call 01449 765720
or email [email protected]
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