Now is the time for housebuilders (and their suppliers) to focus on differentiating themselves in the market: to stand out from the crowd. Homebuyers are more discerning than ever – they’re well informed, design savvy and style conscious – especially when it comes to kitchens and bathrooms.

New bluesky client PCS, longstanding supplier of high-end bathroom brands to the new build sector, knows this only too well. Ian Tuson, Sales Director of the group explains,

“I don’t think I’ve ever come across an agency that has such in depth knowledge of not just our product area but our customer base too, so bluesky were the natural choice for us. We’re delighted with how quickly they have repositioned our brand to better reflect our core values. We’ve now got a great base to build on.”

It helps when a client’s brand values are so closely aligned with our own! With product taken as a given nowadays, it’s the higher levels of creativity and service that set a company apart.