Jun 14

Upgrading our offer for house builders


As long-standing property marketers at bluesky, having watched the rise and fall of the new build industry over the last decade or so, it's exciting to see it taking off again - and with a vengeance!

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news / Jun 14

You can feel the buzz is back. It’s great to see the knock-on effect it has as it sends out ripples of positivity to all of us involved in the process of planning, building, fitting out and marketing new homes. One area being looked at with renewed vigour is interior options and upgrades and we’re delighted that 10 years on from when we first worked with them on the design and marketing of their ‘Choices’ and ‘Expressions’ concepts, Barratt Homes and David Wilson Homes came back to us for more help to create some simple range communication and selection tools for their customers.

Steve Brown, bluesky MD commented,
”We first introduced the more American format of options and upgrades with George Wimpey (now Taylor Wimpey) back in the early noughties, which saw us helping to develop their ranges, design and style their showrooms, train their staff and create and deliver their marketing strategies. Back then, we were the innovators in this field. Now, we can be even more innovative and creative with options and upgrades thanks to the power of digital technologies and the internet. These are exciting times.”

Want some help with your options and upgrades programme? Or have a product you think should make the range?
Contact Steve on 01449 765720 or [email protected]

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